THE PROBLEM WITH TRADITIONAL CHANNEL MODELS
Most vendors build partner programs but struggle to activate sellers, create pipeline, and generate meaningful revenue. We bridge the gap between strategy and execution, providing the experienced team and relationships needed to turn partner agreements into real revenue.
Execution Driven, Not Theory
Strategy is the blueprint, but execution is the only thing that builds a revenue pipeline. We focus on the operational lift required to activate partners and drive immediate traction.
Operational Excellence
Most channel programs fail because vendors underestimate the complexity of field execution. We provide the experienced team and relationships needed to turn agreements into real revenue.
Immediate Traction
We bridge the gap between channel strategy and real-world results. Our embedded execution team ensures your vendors are ready to scale from early traction to predictable channel revenue.
Ryan Kunker
Katie Kunker
Ryan Kunker is a Dad, cybersecurity specialist and Marine Veteran who
brings 15 years of hands-on cybersecurity channel experience.
He focuses on not only the technology, but the bones behind it. He
specializes in building, fixing, and scaling partner ecosystems to drive
revenue results in a timely manner. He believes a product is only as good as
its story.
He has helped emerging companies lauch their offerings in the US market,
built numerous channel programs, channel teams, MSP programs, etc. He
has held senior channel and sales roles at numerous cyber security
companies as well as launching his own venture in 2020. Ryan has a track
record of success in creating channel programs working directly with
VARs, MSSPs, distributors, and field sales teams.
Ryan has effectively created, launched, and operationalized multiple
partner programs (Pentera and Picus Security) with deep experience
aligning incentives, deal registration, field engagement, and executive
sponsorship to seller behavior.
Katie Kunker has nearly 20 years of cybersecurity and technology
channel experience with expertise on all sides of the channel including
vendor, distribution, partner, and leadership roles.
In addition to her corporate experience, Katie has a proven track record of
success in advising senior leaders on go-to-market execution,
organizational alignment, and leadership effectiveness. She founded,
owned, and operated a personal and professional development company
helping hundreds of IT professionals around the world reach their desired
potential and revenue goals.
At ChannelUp, Katie is the face of our company and embodies the Gold
Standard. She empowers others while leading program execution,
operational discipline, and field engagements. She ensures engagements
are structured, repeatable, consisitent, and outcome-driven. Katie's
magnetic personality brings deep relationships, energy, and passion to the
vendors and partners she works with every day. She turns channel strategy
into predictable, scalable results. Her reputation proceeds her!